Opportunistic editorial: Toongerine nightmare

June 23, 2009 in Behind the headlines
Tags: football strip, journalism, Newcastle, Newcastle United, NUFC, SAFC, SEO, Steven Taylor, Sunderland, Sunderland Echo, Toon, Toongerine

Ok, so it was a no-brainer. Who cares?

Newcastle United’s change strip was unveiled and it looked like something an Oompa Loompa would use to wipe his backside. I work for the Sunderland Echo. What could we do other than mercilessly take the proverbial?