Archive for February, 2010

Spent an hour at Venerable Bede school in Ryton, Sunderland today talking about a newsletter project they hope to get off the ground. If only everyone grasped the power of complementary print and web products as well as these enthusiastic Year 7 and 9 pupils. They were full of ideas, excitement and great questions, so it made a change from the day job…

Was surprised to find Facebook now very popular among 12-year-olds. They’ll be on Google Buzz next…

I’m in Dene Community School, Peterlee on Thursday working with positive young people once again, I hope.

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The transfer deadline day coverage I put together with sports journalism students at the Sunderland Uni was very well-received.  I make no apologies for performing a brief celebratory jig on behalf of the team, who did a fantastic job on the day.

We syndicated the content across the Johnston Press network and the user experience was really good, which is obviously the key win.

>> Sunderland Echo transfer deadline day live

However here are some facts, figures and quotes from those involved and those who took the coverage. Please note the page views are for www.sunderlandecho.com only as I don’t yet have stats from the many sites who took this content.

Numbers

Visits to blog page – 10,000

Comments from users – 4,200

Clicks on articles produced by students 50,000+ 

What the students said

“It gave me a great insight into how these things actually work, and made me want to be a journalist more than ever!” Anthony Gair

“It was a great experience and I’d love to be involved again if you do a similar event in August.” Chris Fryatt

“Really enjoyed the day. Would be keen to get involved in another transfer day or similar projects” Dave Preddie

“Got loads out of it! Great Day!” Hamish Blackstock (via Facebook group)

What the pros said

“The deadline day live blog was a great piece of work. Congratulations on a job well done.” Alan Greenwood, Editor, Scotsman.com
“Thanks for the transfer deadline coverage, it was first class.” Kevin McLaughlin, Sports Editor Londonderry Sentinel

“Superb platform yesterday!” Jon Peake, Digital Editor, Lancashire Publications Ltd, http://www.wigantoday.net

“Congratulations on the blog yesterday, thought it was really good.” Matthew Brown, Digital editor Portsmouth News
 

 

Transfer deadline team in action.

I’m still here. I survived. The digital adventures continue, for now at least.

Yesterday’s live transfer deadline day event was a great success thanks in large part on the day to the contribution of around 40 University of Sunderland journalism students – many of whom pitched up at 7.45am and earlier, then stayed for a marathon shift.

The numbers certainly stack up – with over 4,000 user comments on the blog and getting on for 10,000 views of the page – as well as over 50,000 more views on the articles penned by the students and shared to a specially-created section at sunderlandecho.com. And I’m sure those numbers will climb significantly thanks to the coverage’s syndication across the Johnston Press network.

More importantly, we delivered an interactive, up-to-the-minute, sustained piece of coverage which was lapped up by our users. The quality of the writing and levels of professionalism shown by the students were truly commendable.

Many thanks to David Allison, John Price, James Ronson and Mark Woodward for their help, support and patience too.

Now, what’s next?

>> Transfer Deadline Day as it happened