Posts Tagged ‘advertising’

Evidence emerged yesterday that local advertisers are starting to care about Twitter, oft-lambasted as a waste of time by those who think crowd-sourcing is something to do with spraying Lea & Perrins at a football terrace.

A campaign outline for the Sunderland Echo that included a suite of print and online ads, sponsorship and advertorial also included requests for retweets and other social media activity.

That’s a first as far as a client requesting such action is concerned, in my experience. And I’m taking it as a good sign.

I’ll consider any ethical dilemmas about tweeting the merits of a certain brand of hamburger when The Scottish Restaurant offer money for twitter plugs. Could depend on whether they throw in free breakfast bagels, of course…

New media poster boy Stephen Fry is one of the biggest names in the Twitter universe and has long-embraced the net to build his personal brand, but even he seems to struggle to make cash directly from the web.

Recently his Smallfry company announced the launch of a network of celebrity sites – a collective to monetise the activities of the already pretty rich online.

As an interesting aside to the news it emerged that www.StephenFry.com is struggling to make ad revenues, despite attracting upwards of one million unique users per month* (corrected figure).

Andrew Sampson, co-managing director of SamFry with Fry said: “We’re just taking network ads and are looking at other options.

“We’re only selling 50% of the inventory. At the moment we’re at the lowest yield, it’s not even worth talking about the number we’re getting in terms of revenue, but we are addressing that.”

So, Fry is making pennies per thousand clicks, despite his immense pulling power. Still, I wouldn’t mind betting those pennies add up to a few quid in the end…