Posts Tagged ‘Ian Laws’

They’re hardly new, but the power of live web chats for connecting with audiences, driving interaction and pulling in traffic should make them a staple for any digital newsroom. Best of all, with CoverItLive they are incredibly easy to set up – just log on to their site, register for a free account and place the embed code they provide on a blank custom page… You even get a chance to practice with the tool before going live.

At the Sunderland Echo we’ve used live text chats before to cover the Budget, for instance – with limited success in terms of participation. Near the climax of the 2008/09 football season we took the plunge with a footy chat, despite uncorroborated tales of dead air during similar offerings from rival titles in the north ea

Sunderland Echo live chat

Sunderland Echo live chat

st. The results suprised everyone in the office… Continue Reading »