Posts Tagged ‘crowd-sourcing’

I’m always nagging students, colleagues and random people in bars about the fact the web is not just a publishing platform, it’s a tool that can make you a better journalist irrespective of how your content reaches an audience.

It’s a hard sell when you’re giving examples involving the BBC or a Guardian tech reporter.

But I had a simple win today when I tweeted out a call via www.twitter.com/sunderlandecho asking for anyone planning to buy the iPad to drop me a line for a feature I’m writing. Two people duly did and as a result I have case studies with local relevance for my piece. Plus, a relevant local government body got back to me offering their input.

The alternative would have involved digging out some rent-a-quote or – worse still – just asking around the office to see if someone knew anyone who might be the type…

With authorative quotes, background and info, this extra source will lift the piece. Had I ignored Twitter, or shunned the web as some folk seem to, my output in Friday’s newspaper would have been weaker. Simple as that.

>> Newsdesk also tell me that one of the reporters was stuck for fillers at the weekend and put out a call for community events of Facebook. She got a pile of responses from local people. Everyone’s a winner.

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