Twitter ye not… advertiser asks for social media help

Evidence emerged yesterday that local advertisers are starting to care about Twitter, oft-lambasted as a waste of time by those who think crowd-sourcing is something to do with spraying Lea & Perrins at a football terrace.

A campaign outline for the Sunderland Echo that included a suite of print and online ads, sponsorship and advertorial also included requests for retweets and other social media activity.

That’s a first as far as a client requesting such action is concerned, in my experience. And I’m taking it as a good sign.

I’ll consider any ethical dilemmas about tweeting the merits of a certain brand of hamburger when The Scottish Restaurant offer money for twitter plugs. Could depend on whether they throw in free breakfast bagels, of course…

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