D-day is upon me

This blog has suffered of late. Blame the football transfer window.

I’ve devoted a pile of time in and outside work to pulling together a transfer deadline day service which will provide great experience for students and great coverage for sunderlandecho.com and many other Johnston Press sites – if it all goes off as planned.

Sessions with students to brief them on Coveritlive and the brand values of JP, meetings with lecturers to sort out turning part of the Media Centre at the University of Sunderland into a live newsroom, hours on Facebook and email enthusing students and sorting out incentives to contribute – right down to the sausage sandwiches we’ll take delivery of at noon… It’s been hectic.

Add to that the more onerous task of selling the project to my colleagues at JP and providing them with an affiliate pack including everything from web buttons to print ads, animated skyscrapers for their site to editorial penned by my excellent intern David Allison. Thankfully my pitch has worked – with the likes of the Yorkshire Evening pst, Yorkshire Post, Lancashire Evening Post, Portsmouth News, Belfast Newsletter and many more taking our content.

As a result all eyes are on us. JP’s head of digital content will be there, Sunderland Echo editor Rob Lawson is popping in… All of which ups the stakes and reinforces what a good opportunity this is for the students, I hope.

To be honest, it’s all a bit nerve-wracking. The pressure is largely self-imposed as the groundwork has been done and we did a great job last year when it was just David and I sweating in a room with 2,700 user comments pinging at us.  But we’re on the eve of d-day now and things are pretty much out of my hands. It’s now down to how many students turn up tomorrow at 7.45am for what could be an incredibly busy, and incredibly rewarding, day. And, no, I’m not just talking about the sausage sarnies.

What can possibly go wrong?

>> Transfer deadline day live

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  1. 1 Live and interactive « Sarah Booker

    […] has put a lot of effort into this day, as he explains in his blog D-Day is upon me. It’s a great opportunity for University of Sunderland students, too, as they will experience […]




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