Get involved in a major football transfer coverage project

transfer deadline dayLast transfer deadline day digital intern David Allison and I ran a CoverItLive blog from 8am through to 6.30pm. Hardly original, but we used several techniques to make it an engaging read for users and a fun (if stressful) day for us. For the next deadline we’re scaling up the operation and asking student journos to get involved.

>> Sunderland Echo transfer deadline day Summer 2009 coverage

The response in the summer – thanks to intense work, solid preparation and some support from our sport team – was phenomenal. 7,000 visitors viewed the coverage and left 2,400 comments. It was a hectic day, but it paid off spectacularly with hugely positive feedback from those who took part.

For February we’ll step up the coverage on two counts. Firstly, we’re working with John Price in the Media department at the University of Sunderland. We’re setting up a live transfer deadline day HQ with a suite of computers, TV coverage from other outlets piped in and hotlines to other football journalists. We’re taking over the newsroom at the David Puttnam Media Centre for a day. No news yet on what biscuits we’ll be laying on…

Once again the blog will be hosted at www.sunderlandecho.com. But part two of our plan to ramp up the operation is inviting digital editors and editors from all across the Johnston Press network of 300+ sites – from The Scotsman in the north down to the Portsmouth News in the south – to take our coverage. It’s likely several smaller titles, including some dailies, will be delighted to do so.

As a result of this two-pronged approach we’ll be competing with similar services from national news outlets. Exciting stuff…

Any media students who want to know more or who wish to take part should email me or comment on this post.

Advertisements

  1. Great, I didn’t know about this topic up to the present. Thanks.




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: