NewsNow boss bites back

Interesting words from the MD of NewsNow, Struan Bartlett, in an open letter to newspapers of all shapes and sizes.

He’s responding to concerns from mainstream news outlets that aggregators are stealing our content.

Bartlett writes: “The truth is, if anything, it is the growth of the internet itself – not link aggregation – that has undermined your business by destroying the virtual monopoly you once held over the mass distribution of written news…”

Certainly Newsnow helps www.sunderlandecho.com – rising as high as number four in our monthly top referers list – and I only see it as a positive influence on our site. It enables us to compete on a level playing field with the ‘big boys’ who have urls which are more likely to be saved in someone’s favourites list. And it brings new users to our site in a way our sometimes sub-optimal search engine optimisation rarely manages.

>> Full text of Struan Bartlett’s open letter to newspaper chiefs

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