Hyperlinking 101 – It’s bad, it’s bad, it’s really, really bad

Michael Jackson

Here’s a needless error I see all the time when flicking through sites. And, to be honest, I’ve done it myself several times in the middle of a busy day of throwing up content and connecting it with good, old-fashioned hyperlinks…

>> Listen to the Michael Jackson 911 call – click here.

It’s great search engine optimisation, if you want to capture people looking for content about ‘clicking here’. Not so good if you want eyes seeking content about the deceased King of Pop.

>> Michael Jackson 911 call

Ah, that’s better.


  1. Admin

    This is very true, plus when writing link code which other sites use to link back to you always include some of your keywords in the code.

    You can read about this and more useful SEO tactics in the newsletter feed from Axandra’s Internet Business Promoter on my blog at:


  2. Adam

    You’re right, of course, but it matters more I suppose when you’re linking to content within your own site….

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